An affiliate marketing website promotes another company’s products or services in exchange for a commission. If you have a website and don’t know the best way to set it up for affiliate marketing? We have you covered. In this article, we will show you the best affiliate marketing examples on the market.
Although it may seem like a simple idea, affiliate marketing has become a massive industry worth over $17 billion and is also projected to reach $28.8 billion by 2027.
So, you might be asking yourself how you can monetize your website and where you begin.
To begin your affiliate journey, it’s recommended to explore successful affiliate marketing websites and see what you can learn from them.
By examining the successful strategies of affiliate websites, you can learn how to take note of their success on your own site. Who knows, maybe you can become the next big site that has incredible reach when it comes to affiliate marketing.
Best Affiliate Marketing Examples Websites in 2024
- Skyscanner
- PcPartPicker
- Minimalist Baker
- Wirecutter
- Dog Food Advisor
- This Is Why I’m broke
- Ruled.me
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1. Skyscanner

- Field: Travel
- Active affiliate programs: British Airways, Ryanair, AdSense
- Estimated monthly visits: 17.96 million
Skyscanner, founded in 2001, is a reliable resource for comparing and booking flights, hotels, and car rentals.
Skyscanner’s website is successful because of its search aggregator, which is also known as a metasearch engine. This tool provides users with results from different search engines and travel sites, allowing them to easily compare prices and also choose the most affordable or best option for their budget.
This makes the process of booking flights, accommodation, and cars much simpler and faster. In addition, Skyscanner’s travel blog serves as a platform for affiliate marketing.
How They Earn Money
The Skyscanner travel blog is an excellent example of how search engine optimization (SEO) can boost your affiliate marketing efforts.
The blog features detailed travel guides and articles related to tourism that are optimized to attract organic traffic to the site. Once a reader lands on an article, they are directed to the search aggregator for a specific country or place through various links within the text. The article also mentions hotel or car hire options.
Whenever a booking is made through Skyscanner’s website, the company earns affiliate revenue from the sale. Although the website is already quite popular, Skyscanner’s travel blog attracts more traffic, which in turn helps to further boost the company’s success.
Skyscanner’s success can be attributed to its own affiliate program, which is offered through affiliate networks such as Commission Junction, Trade Doubler, and Awin.
However, it is not necessary to create your own affiliate program to succeed in affiliate marketing. It is important to note that you can be a successful affiliate marketer and participate in multiple affiliate programs simultaneously.
2. PcPartPicker

- Field: PC parts
- Active affiliate programs: Amazon Associates; Newegg; SuperBiiz; Outlet PC
- Estimated monthly visits: 29.05 million
Suppose you are in search of a specific component for your computer. In that case, PCPartPicker can provide you with a detailed review of that part along with a cost comparison for similar components. They offer a wide range of components, including CPUs, coolers, operating systems, and peripherals.
In case you are unsure of where to begin with your PC build, PCPartPicker can provide you with a comprehensive guide.
In their specialized niche, they excel at delivering tailored content to their audience.
How They Earn Money
PCPartPicker is a website that provides a great mix of advice, examples, and interactive tools to help its audience with all their PC-building needs. This approach is the foundation of its marketing strategy, which has earned it a high level of trust with its audience.
One of the reasons why PCPartPicker is considered one of the best examples of an affiliate marketing website is its expertise in its niche. They have a specific audience that they focus on and provide tailored content to, rather than deviating from their niche just to earn more money. This approach has paid off, with the website currently estimated to be worth $77 million.
3. Minimalist Baker

- Field: Food Recipes
- Active affiliate programs: Amazon Associates
- Estimated monthly visits: 10.07 million
The Minimalist Baker is a website that provides quick, easy, and straightforward recipes to make cooking less of a hassle. It helps you save time in the kitchen with its simple yet flavorful recipes. Whether you are a busy person or don’t have much experience in cooking, The Minimalist Baker aims to make the process smooth and enjoyable for you.
Busy individuals who want to cook healthy, delicious meals without spending too much time in the kitchen will find this product useful. The recipes require ten or fewer ingredients and take no longer than 30 minutes to prepare.
The website offers vegan and gluten-free recipes for users with dietary restrictions.
How They Earn Money
The Minimalist Baker includes Amazon affiliate links in nearly all of its recipes, primarily for food-related products mentioned in the ingredient lists.
Although food items are not the most profitable products for affiliate marketers, it demonstrates that you can still generate an affiliate income from lower-paying categories. This is because food items are usually purchased more frequently than some of the higher-paying categories, such as technology gadgets and luxury items.
This frequency increases the likelihood of repeat usage of affiliate links by returning users to the site.
The placement of the affiliate links is well-suited to the Minimalist Bakers’ ethos of simplifying the cooking process. Instead of having to search for the ingredients themselves, readers can save time by simply following the links to purchase the necessary items for the recipe.
4. Wirecutter

- Field: Product reviews for household items, gadgets, and electronics.
- Active affiliate programs: Amazon Associates; GoPro, The Home Depot, Apple, Best Buy
- Estimated monthly visits: 64,800
Wirecutter has established itself as an authority in the field of researching, testing, and evaluating products for its readers. In fact, its product reviews go beyond just testing and evaluating, offering suggestions on how to make the most of these products in your daily life.
This expert insight led Wirecutter to generate $150 million in revenue between 2011 and 2016 before being acquired by The New York Times.
The reason behind this sudden increase in revenue is due to the effective execution of affiliate marketing.
How They Earn Money
Wirecutter is an excellent example of a successful affiliate marketing team that utilizes the involved affiliate marketing type. In this type of affiliate marketing, the promoter has a connection with the product or service they are advertising and has enough expertise and influence to attract traffic. The promoter has used the product or service they are promoting and shares their personal experiences with others.
Wirecutter conducts in-depth research on every product they review to ensure that they only recommend the best products available in the market. This helps them to provide expert recommendations, which in turn establishes trust with their audience. As we all know, the more you trust something, the more likely you are to buy what they’re selling. Unlike some affiliate sites, Wirecutter doesn’t have loads of irrelevant reviews. Instead, you’ll find perfectly curated reviews.
Wirecutter does it best when it comes to its marketing strategy, which makes them one of the most successful affiliate marketing websites out there because it excels at creating an enhanced user experience through valuable content.
5. Dog Food Advisor

- Field: Dog food
- Active affiliate programs: Chewy
- Estimated monthly visits: 1.25 million
Dog Food Advisor has established itself as a reliable source of information for dog owners who want to make informed decisions about the food they give their pets.
It holds high authority in the niche of canine nutrition because of its well-researched and comprehensive reviews on dog food, nutrition, and health.
This expert insight has helped Dog Food Advisor gain the trust of its audience.
How They Earn Money
Dog Food Advisor uses a subtle affiliate marketing strategy and does not endorse products or display ads.
This has enabled the affiliate website to establish itself as an “unbiased dog food reviews and ratings” site.
To monetize this business model, Dog Food Strategy utilizes affiliate links only in the “Buying Tips” or “Exclusive Offers” section of its reviews.
This approach to promoting affiliate products helps build audience trust. Including numerous affiliate links in a review can be spammy and annoying, which can have the opposite effect.
6. This Is Why I’m broke

- Field: Fun, creative and silly prodcuts
- Active affiliate programs: Amazon Affiliates; Etsy
- Estimated monthly visits: 5.86 million
This Is Why I’m Broke is a unique affiliate marketing platform that shares amusing reviews of unusual and fun products, making its content highly shareable on social media.
It’s a place where you can find anything that’s a bit weird, from a real-life DeLorean Limousine and a cool-looking lamp to cute sheep costumes for your pet.
How They Earn Money
The marketing strategy for This Is Why I’m Broke is quite intriguing. Most of the products they advertise are not typically purchased by their audience, who are mostly there for the entertainment value. Instead, the content on This Is Why I’m Broke is created with the intention of being shared on social media platforms.
The products and content are designed to stand out on social media platforms and have gained a substantial following. The high number of social media shares drives traffic to the site’s affiliate links, resulting in a significant increase in revenue. However, relying solely on a pay-per-click affiliate model is not effective. As demonstrated by This Is Why I’m Broke, integrating it into your strategy can be successful if executed correctly.
7. Ruled.me

- Field: Diet
- Active affiliate programs: Amazon Associates
- Estimated monthly visits: 269,890
The ketogenic diet, also more commonly known as the keto diet, has transformed the weight loss industry in recent years, which is worth billions of dollars. It was originally used as a treatment for epilepsy in the 1920s, it has now become a popular solution for people who want to lose weight and improve their overall health.
Ruled.me is promoting keto-friendly recipes to make the transition to this diet more enjoyable rather than a tedious routine.
Ruled.me offers a comprehensive resource for keto enthusiasts, including recipes, diet tips, and exercise plans.
The product comes with a built-in feature that enables users to calculate the exact amount of protein and carbohydrates they should consume to reach their weight loss objectives. This eliminates the need for guesswork in meal planning and provides users with a comprehensive solution.
Ruled.me has become a trusted and authoritative resource for those following the keto diet.
How They Earn Money
Ruled.me’s blog posts often feature affiliate links in their “Recommended” section. This section offers suggestions on cooking and kitchen equipment, supplements, exercises, and other recommendations to help readers with their keto journey. The posts include links that lead readers directly to the relevant page where they can purchase these items.
The affiliate site uses the Amazon Associates Program to earn a direct affiliate income from purchases made through their respective links.
Ruled.me has an excellent customer retention rate due to its subscription service, The Keto Academy. The service offers new recipes, keto success stories, and guidance from experts.
This service aims to encourage its subscribers to frequently visit the website, thereby increasing the likelihood of spending more time on the site and potentially purchasing the recommended products. As a result, this can lead to greater commission from the affiliated site.
Conclusion
Creating a successful affiliate marketing website involves multiple things, as shown in the examples above. To summarize, in short, there are a few things you will need to make sure you have what it takes to have a successful affiliate website.
To ensure that users can easily navigate your website, it is important to have a great website design. Additionally, you should provide valuable and informative content that is specifically tailored to your target audience. To drive traffic to your website, you will need to focus on both organic and paid methods. Lastly, it is essential to establish trust with your audience so that they feel comfortable buying or using the products or services that you are promoting.
With these things followed, looking at the examples, and taking notes, you have all the right tools to make your website a successful affiliate website. From dog food reviews to weird and wacky gadgets, every field and niche has an audience that craves content. It’s your job to go out there and give it to them. So my question is, what are you waiting for? Happy profiting!